Customer Story

Creating a strong digital presence and showcasing unique features

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Cairns Hinterland Steiner School has been in operation for 20 years and counting! Situated in Far North Queensland, nestled between some of the world's oldest tropical rainforests and the Great Barrier Reef, the school provides a beautiful, natural environment for its students. At its core, the school operates on four fundamental values: child-responsive education, quality in teaching and learning, and community engagement.

After a realisation that CHSS's existing digital presence was missing, the school partnered with Digistorm to create a new website that captured the essence of CHSS and told its story. In this interview, we chat with Marcus McDonald, Business Manager at Cairns Hinterland Steiner School and a key player in the school's website project.

The challenge

Despite its stunning campus and educational difference, a strong digital presence is essential to ensuring enrolment growth at Cairns Hinterland Steiner School.

The previous design failed to showcase the school’s story, its brand, campus, or curriculum — all of which are key reasons families choose to enrol. While the team had a strong vision in mind for the new school website, they sought out expert advice on how to turn that vision into a reality.

From Marcus: “We knew what we wanted in terms of the story we were trying to tell with our website. We wanted to show our brand, profile our grounds, curriculum, and point of difference, but we didn’t really know how to get there, and I think that’s where Digistorm enabled that."

“We wanted a seamless, professional look that would elevate our brand. We wanted strong imagery to showcase our school, but we also wanted to capture more enrolment opportunities.”

On working with Digistorm

Embarking on a new school website project can be daunting. That’s why our team focused on providing step-by-step guidance throughout every stage of the development process.

“It was very much a supportive, hand-holding experience, which we greatly appreciated. From the initial discussion to working with other teams, it was very customer-focused. Digistorm was very willing to suggest solutions that met our needs in a simple way.”

Since launching the school’s new website, Marcus says his team has received a lot of positive feedback from the community.

“We’re hearing that our community is finding the website extremely appealing, and that’s a huge competitive advantage for us!”

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